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Top 5 Mistakes When Pitching to Investors

So you’re getting ready for that call or meeting that you lined up, and you want to make sure you put your very best forward. Let us help with the things NOT to do.

FILE PHOTO: CANVA

TOP 5 MISTAKES:

  1. Not clearly articulating what you do, the problem, and/or your solution.
  2. Cannot answer questions regarding:
    • addressable market size
    • target customer
    • revenue
    • runway
    • CAC (customer acquisition costs)
    • monthly active users
    • CHURN rate
  3. The Ask (the details, how much are you raising and what will it go towards).
  4. Talking badly about competitors.
  5. Why you? Does not mention the founding teams competitive advantage, such as the team members experience and credentials that will add to the success of the company.

Remember a smile and good manners go a very long way. And if you don’t know the answer to a question, don’t make things up or beat around the bush, admit it, and say that you’ll get the answer and have it back for them as soon as possible.

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