Build Pitch Decks Investors will Love

A pitch deck is the first impression most will have of your business, and if you do it right, it could land you that funding to scale to new heights.

The best pitch decks are concise, well organized, easy on the eye, conveys information through graphics, provides the necessary information, and leaves the person interested and engaged.

Great pitch decks have:

• Brief summary of what you do
• The problem, and the addressable market size
• The solution (product or service)
• Timeline of milestones (past, present, and future)
• Traction (KPI’s) such as:
  • Revenue (including Mom or YoY)
  • Monthly Active Users
  • User Retention (CHURN / Resurrection)
  • CAC (Customer Acquistion Cost)
  • Projections
• Competition
• Founding Team (each persons name, position, education, relevant experience and skills that gives the startup a competitive advantage)

Also include the members of the advisory board if you have one.

• The Ask (the details of the round, including how much and what it will go towards)
• Approx. 10-15 pages in length (the less the better, if you can get the point across in 5 pages, there’s no need to fill out 5 more)

Also keep in mind your pitch to an investor will not be the same as how you pitch to your customer base. Refrain from using jargon, keep it simple, and avoid fluffy marketing language.